Hawaiian Tropic has announced that they will be putting an
end to their Hawaiian Tropic bikini contest and they are trying to relaunch
their brand by creating a “New Face” competition through Facebook. “The brand, which introduced new,
premium formulas and updated packaging in recent years, is inviting women to
enter their nationwide Facebook contest and become the brand's new
spokesperson. The woman who best embodies everything Hawaiian Tropic stands for
- beauty, confidence, style, enjoying the sun and keeping skin
healthy - will appear in Hawaiian Tropic advertising, receive an
all-expense-paid tropical vacation and serve as an official brand spokesperson.”
(http://finance.yahoo.com/news/hawaiian-tropic-introduces-modern-look-115800488.html)
The have been known for their bikini contests since the beginning of the
company. They built their entire brand
around it and its crazy that they are just completely ending it and starting
new. Also its crazy because they are using one person as their spokesperson
instead of a whole bunch of women. I do think its good that they will be
focuses on healthy skin because it is so important when you are tanning. They
need to pick a women who completely portrays their entire feel of the company. "We're looking for a new face
of the brand who captures that sensibility, and shares the Hawaiian Tropic
philosophy that broad-spectrum sun protection can be as luxurious and pampering
as any other beauty product." (http://finance.yahoo.com/news/hawaiian-tropic-introduces-modern-look-115800488.html)
The contest will start on May 6th and go until May 31, 2013.
The submissions will then be judged and the five finalists will be announced
June 28, 2013. Once they are announced the judging goes into Americas viewers
hands, who then vote for their favorite.
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