Final: Jeffrey Campbell Lita

“First introduced in 2010, the shoe style was initially offered in a single, enticing color: mustard yellow. Named after Lita Ford of the '70s band The Runaways, as Campbell’s blog describes , the shoe took a little while to find is footing. “When we first introduced the shoe it was not very well received,” a Jeffrey Campbell spokesperson told The Daily Beast. But it was picked up by e-commerce giant Nasty Gal —the fashion portal that hawks LA street-style items like cut-off shorts and lace bustiers—which gave the boots exposure online.” (http://www.thedailybeast.com/articles/2013/04/02/jeffrey-campbell-lita-bootie-is-the-world-s-ugliest-shoe.html)  Jeffrey Campbell has been around since the 90s, but never really got his big break until the Litas. They are my favorite shoes that I own and believe me I own tons of shoes. There is some controversy on whether they are amazing or absolutely horrible. Everyone has their own opinion. “In the last three years, the shoe has expanded its stronghold, becoming the calling-card accessory for droves of wannabe style bloggers. According to the brand’s spokesperson, Litas have been produced in 164 different colors and 65 different versions so far, amounting to 160,000 pairs sold—all of which retail in the ballpark of $160. “(http://www.thedailybeast.com/articles/2013/04/02/jeffrey-campbell-lita-bootie-is-the-world-s-ugliest-shoe.html) They are completely affordable and can turn any dull outfit into something quirky and stylish. You can wear jeans and a tee with some Litas and look like you belong on tumblr or a front cover of a magazine.

“Rachel Schwartzmann, a New York City-based fashion blogger who contributes to The Huffington Post, recently wrote: 'Have a pair of eye-catching shoes, you're set. Have a pair of Jeffrey Campbell's Lita's in your closet, you're golden.'

She went on to discuss the brand's 'fabulous and groundbreaking designs in footwear,' saying: 'Even a little rain and wind won't stop me from living and loving in my Litas.' “ (http://www.dailymail.co.uk/femail/article-2302968/The-worlds-ugliest-shoe-style-classic-Fashion-experts-weigh-hideous-Jeffrey-Campbell-Lita-platform-ankle-boot.html#ixzz2VJTSAMSx ) Any women that owns a pair knows that they are the go to pair of heels, whether you are going to lunch or out to the club.
“Nylon magazine's Ali Hoffman also wrote last year: 'Jeffrey Campbell is to shoes as Ben & Jerry's is to ice cream: What first sounds like a crazy-slash-overwhelming mess of ingredients somehow works perfectly in real life.' “ (http://www.dailymail.co.uk/femail/article-2302968/The-worlds-ugliest-shoe-style-classic-Fashion-experts-weigh-hideous-Jeffrey-Campbell-Lita-platform-ankle-boot.html#ixzz2VJTSAMSx ) They have created a sensation in the fashion world all because of social media. They became famous mainly through tumblr and instagram. “Almost a year old, the Lita is now anything but new and still going strong. And even though new color ways come out each season (or what seems like everyday), the designers at JC haven’t run out of ideas yet. We’ve seen solid colors, glitter, buckles, fur, floral, studs, zebra, leopard, woven leather–even a very patriotic American flag motif. It’s rare for any trend to make it a full year without tiring so we set out to figure out what exactly it is about this shoe that makes the ladies love it so. Exactly how and why are the Lita boots such an unstoppable cult favorite?” (http://www.styledon.com/fashion/dissecting-it/articles/dissecting-it--jeffrey-campbell-lita-boots) This is the mystery everyone is trying to figure out.