Final: Chanel No. 5

"In 1921, a clever French businesswoman and belle of the Parisian social elite created a scent that revolutionized the way women smell. Ninety years later Chanel No 5 is arguably still the world's most iconic perfume." (http://www.bbc.co.uk/news/world-13565155) Chanel No 5 changed the way both women and men viewed and wore perfume. She wanted to create a smell that was different than all the others and that had a fresh, clean smell. "Chanel later said, "It was what I was waiting for. A perfume like nothing else. A woman's perfume, with the scent of a woman." (http://www.bbc.co.uk/news/world-13565155) Many of the customers are older now, because they grew up wearing Chanel. When I think of the product I think of the smell of old women. It is a beautiful smell and will always be iconic, but its target is from the older generation. Many young women look at it as prestigious and classic more than hip and trendy. Many women will just buy it to have and not even use it. I personally don’t think it smells good on my skin, but when I smell it on my grandmother it is the most amazing scent. She said it is a nostalgic scent to her and she couldn’t imagine wearing anything else.   “Legend has it that Marilyn Monroe made Chanel N°5 famous, so the brand is reminding consumers of its connection to one of the world’s most iconic stars,” said John Casey, founder and director at FreshFluff, New York. “Marilyn has an everlasting power and presence, and so does the brand, reinforced through this connection and video tribute to Marilyn." (http://www.luxurydaily.com/chanel-invites-consumers-to-discover-history-of-n%C2%B05-through-video/) She had a huge influence on the sales of Chanel No 5 because she was such an icon herself. So many women looked up to her as a celebrity. The perfume says something about the women that wear it. It’s a luxurious smell that can be recognized by many. It creates a community of women that are upscale and classy. It even makes women feel so fresh but devious at the same time. "For Diana Vreeland, the perfume’s streamlined cubic bottle was “the best packaging since the beginning ... the most distinguished thing of any thing she put her name on.” Andy Warhol painted it, and Marilyn Monroe confessed she slept in nothing but the aromatic elixir." (http://www.vanityfair.com/hollywood/2012/11/brad-pitt-chanel-no-5-perfume) In its day t had no competitors. It was a completely different smell and idea from any other perfume that was on the market. I think the second best perfume would have been Miss Dior but not at a close second. I think that nothing will ever be able to replace such an iconic perfume. "Chanel said "I don’t want any rose or lily of the valley perfume; I want a more elaborate scent". "  (http://www.vogue.it/en/encyclo/mania/c/chanel-n-5) That is precisely what she got.