1.
Explain in your own words why we need
brands.
·
I think we need brands to help create our
identity. Everyone wants to be different and identify with a brand that can
represent them as a individual. Chanel or Louis Vuitton says a lot about the
person that is wearing there clothing. It shows elegance and luxury and people
that wear that know that’s how they will be identified.
2.
The promise of value is an important element
of any brand. Explain the concept and its relevance to the brand.
·
Promise of Value ensures that the values
attributed to the brand will be delivered. Its relevance to the brand is that
the values they portray in their products. its important that the quality of
the product matches the value that the company holds. The main reason people
buy certain brands is that they trust the values the company offers.
(Hameide 8)
3.
Innovation and consistency may
seem to be two contradicting notions. What does each term mean in relevance to
the brand, and how do these terms work together in defining it?
·
innovation is about change, consistency seems to
be all about standardization and conformity. In order to create an amazing
brand, one must utilize both. Innovation is how you reinvent your brand and
keep it current with all the new updates. Its very important to keep up with
the trends because your product can go out of date very quickly. Consistency is
also really important because you cant switch up the value or quality of your
brand and expect the consumers to be interested. You promise your customers a certain thing
when you make your product and if you completely change it then the customers
become unsatisfied with your product.
·
(Hameide
18)
No comments:
Post a Comment