A main component of branding for retailers would be the
store itself. When you walk into the store, you are supposed to get the feel of
what type of clothing or merchandise they will sell. For example, when you look
at Hot Topic stores you know exactly what you will find inside the store. I
chose to visit my new favorite store called Bohme, which is located in Town
Square. The vibe of the store is very fresh and clean. The fixtures are all
white and everything looks light in the store. They have mostly soft colors and
designs on their accent walls. The customer service is actually really good.
The girls that work there are very attentive, but don’t hover over my shoulder.
They always ask if I need help, a dressing room, or if there is anything I need
in particular. The sales associates all fit the part as well. They are very
girly and natural looking. The merchandise is very girly, which you can tell by
looking at their visuals what kind of demographic they are targeting. I think
there brand image is a fun, fresh, and girly. They don’t quite tell a story,
but the white fixtures and light atmosphere could make girls feel like they
will leave looking prettier. The store in general makes you feel pretty cause
everything is light, flowy and silky. They just want to make your experience an
easy and stressfree.
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