Wednesday, May 8, 2013

BOC Week 6: Bruce Weber




Bruce Webber

“ Bruce Weber, born in rural Greensburg, Pennslyvania in 1946, became the preeminent photographer of the fashion industry in the 1980s and continues to be one of the world’s most popular and influential photographers.” (http://www.bruceweber.com/#/about/bruce__nan_bios) Bruce Webber is an American fashion photographer. He has worked for major companies like Calvin Klein and Abercrombie and Fitch to create the look of the entire brand. He has also worked for huge magazine companies like GQ, Vogue and Vanity Fair. He started to work on filmmaking in the early 70s but by the late 70s he had started to shoot ads for Ralph Lauren and Calvin Klein. There has been over 15 books published of all of his work.  “It’s Bruce’s world; we just live in it” (http://www.vanityfair.com/hollywood/2013/03/behind-the-scenes-bruce-weber-hollywood) Bruce Weber created the image for Abercrombie and Fitch and made them the company they are today. He is known for his homoerotic pictures that he uses for the campaigns. His latest campaign features two men barely clothed kissing eachothers forehead. This caused outrage as most of his provocative images do. This photo was actually mellow compared to the scene where the men were wrestling around. He has always been different and tried to shock and awe the public. This is what makes him such an amazing photographer. He has no boundaries on what he will do for the best shot. 

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